How much does a UGC-style video ad cost? What you are actually paying for
Short answer: the price of a UGC-style video ad depends on five line items: the script and hooks, where the footage comes from, editing and captions, music and usage rights, and revisions. Ad spend is always separate. The biggest swing is footage: paying a creator to appear on camera adds talent fees and usage rights, while an ad built from your own product photos and clips does not. Our own prices are fixed: $149 for one ad or $399 for three, with no on-camera talent.
Sources checked on 15 November 2026. Links are at the end.
Why this question
On 15 November 2026, Google autocomplete for "how much do ugc creators charge", "ugc ads cost" and "ugc pricing" returned variants such as per video, rate card and calculator. Reddit threads ask the same thing ("How much UGC ads actually cost in 2026" in r/dropshipping; "What's a realistic cost per video ad?" in r/AI_UGC_Marketing). On Upwork, the 10 newest job posts with "UGC" in the title were posted within 0.9 days of each other.
We don't publish market averages here: rates vary by platform, creator and usage, and we have not measured them. Instead, here is what goes into the price, so you can compare quotes line by line.
The five line items
| Line item | What it covers | What changes the price |
|---|---|---|
| Script and hooks | One buyer problem, a hook for the first seconds, the claim, the call to action | Number of hook variants; how much product research is needed |
| Footage | A creator on camera, or your product photos, clips and screen recordings | Talent fee, reshoots, shipping product to a creator |
| Editing and captions | Cutting to 9:16, burned-in captions, pacing | Length, number of cuts or aspect ratios |
| Music and usage | Licensed music; the right to run the ad as paid media | Licence terms; paid-usage period for any creator's likeness |
| Revisions | Changes after the first cut | Number of rounds included |
Ask any supplier which of these five their price includes. Two quotes that look far apart are often covering different lines.
Specs that affect the edit (TikTok)
TikTok's help page for in-feed ads (last updated June 2026) lists, for non-Spark ads: vertical 9:16 recommended at 540×960 px or more; .mp4, .mov, .mpeg, .3gp or .avi; video duration up to 10 minutes; file size up to 500 MB; and ad captions that do not support clickable links, @ symbols or hashtags. It also publishes safe-zone files so text isn't covered by the interface. Check the same page for Reels and Shorts on Meta's and YouTube's own help centres before you brief an editor.
Disclosure is part of the job
If a real person endorses your product and has a connection to you, the US FTC's Endorsement Guides (16 CFR 255.5) say the connection must be disclosed "clearly and conspicuously". The guide lists payment and free or discounted products among material connections. In Korea, the Fair Trade Commission's 추천·보증 guidelines, as summarised on the government's easylaw.go.kr page, ask for a clear label such as "광고" or "협찬", placed so that it isn't cut off in the title, or shown at the start and end of the video and repeated during it.
A UGC-style ad that has no creator should still not pretend to be a customer review. We check every claim against what you tell us you can prove.
Our prices
| Package | Price | Includes |
|---|---|---|
| Starter | $149 | 1 UGC-style ad, up to 30 s, 9:16; 3 hook options; captions; licensed music; 1 revision round |
| Pack | $399 | 3 ads with different angles (problem/solution, demo, comparison); 1 revision round per ad |
Not included: ad spend, ad-account management and on-camera talent. Everything runs in writing, with no calls. See the UGC video ads service, a sample ad (a format sample we made, not a client ad), and all prices. For how the format works, read how UGC-style video ads work.
Sources
- TikTok Ads Manager Help, "TikTok Auction In-Feed Ads" (specifications), https://ads.tiktok.com/help/article/video-ads-specifications (last updated June 2026; checked 2026-11-15)
- eCFR, 16 CFR 255.5 "Disclosure of material connections", https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.5 (checked 2026-11-15)
- 찾기쉬운 생활법령정보, "동영상 방송 광고에서 경제적 이해관계 표시 방법", https://www.easylaw.go.kr/CSP/OnhunqueansInfoRetrieve.laf?onhunqnaAstSeq=94&onhunqueSeq=5759 (checked 2026-11-15)
Frequently asked questions
What makes UGC ads expensive?
Usually the footage line: a creator's on-camera fee, reshoots and paid-usage rights. Script, editing, captions, music and revisions are the other line items.
Is ad spend included in a UGC ad price?
Not in ours, and usually not elsewhere. Ads run in your own ad account, and you pay the platform directly.
What size should a TikTok ad video be?
TikTok recommends vertical 9:16 at 540×960 px or more for non-Spark in-feed ads, with files up to 500 MB.
Do UGC ads need an 'ad' label?
If an endorser has a material connection to the brand, such as payment or free product, the FTC's Endorsement Guides require clear disclosure. Korea's guidelines ask for labels like 광고 or 협찬 that viewers can easily see.
How much do your UGC-style ads cost?
$149 for one ad up to 30 seconds, or $399 for three. Hooks, script, captions, licensed music and revisions are included; on-camera talent and ad spend are not.
Start: email yjs121256@gmail.com with your site (or product link), what you need and your deadline. You get a fixed written quote, usually within one Korean business day.