How to get your business cited by ChatGPT, Perplexity and Google AI Overviews
Short answer: none of the big AI search products sells or guarantees a placement. OpenAI says plainly that "placement is not guaranteed", and Google says there are "no additional requirements" for AI Overviews beyond normal Search. What you can control is whether their search crawlers may read your site, whether your pages are indexed, and whether your pages answer the questions buyers ask in plain text. This guide sums up what each company officially says, then gives a 6-step checklist.
Sources checked on 15 November 2026. Links are at the end.
Why this question
On 15 November 2026, Google autocomplete for "how to get cited by chatgpt", "how to show up in chatgpt" and "how to rank in ai overviews" suggested variants such as how to get your business cited by chatgpt and how to make your business show up in chatgpt. The same question appears in Reddit threads in r/smallbusinessUS and r/localseo, and on Quora ("Why is my website not showing up in ChatGPT answers?").
What each platform officially says
| Platform | Crawler to allow | What the official page says |
|---|---|---|
| ChatGPT search (OpenAI) | OAI-SearchBot |
Sites that opt out of OAI-SearchBot will not be shown in ChatGPT search answers, though they can still appear as navigational links. OpenAI recommends allowing OAI-SearchBot and its published IP ranges. A robots.txt change takes about 24 hours to apply to search. GPTBot (training) is a separate setting. |
| Perplexity | PerplexityBot |
PerplexityBot is used to surface and link websites in Perplexity results and is not used to train foundation models. Allow the user agent and its IP ranges; changes can take up to 24 hours. |
| Google AI Overviews and AI Mode | Googlebot |
"There are no additional requirements to appear in AI Overviews or AI Mode." A page must be indexed and eligible to show with a snippet. Google says you don't need new machine-readable files, AI text files or special schema. |
| Naver AI 브리핑 (Korea) | Yeti |
Naver says AI 브리핑 summarises web documents its search engine has collected, and that well-ranked, experience-based, clearly structured content is more likely to be cited. Naver's robot follows robots.txt. |
Two things follow from this. First, blocking the wrong bot is the most common way to make yourself invisible: a firewall "block AI bots" switch can stop OAI-SearchBot or PerplexityBot as well as training crawlers. Second, there is no shortcut file or tag that buys a citation. llms.txt is a reasonable courtesy file, but Google states it is not needed for its AI features (see our robots.txt and llms.txt guide).
The 6-step checklist
1. Let the search crawlers in
Open yourdomain.com/robots.txt and check that OAI-SearchBot, PerplexityBot, Googlebot (and Yeti if Korea matters to you) are not disallowed. Then check your CDN or web-application firewall: OpenAI and Perplexity both ask site owners to allow their published IP ranges, and Perplexity notes that some bot-blocking modes cannot be bypassed by custom rules.
2. Confirm your key pages are indexed
Google's AI features draw on pages that are indexed and snippet-eligible. In Google Search Console, inspect your home page and each service page. Google counts AI Overviews and AI Mode traffic inside the Performance report under the "Web" search type, so that is also where you measure it. Watch for noindex, nosnippet or a very low max-snippet, which limit how a page can be shown.
3. Answer buyer questions in plain text
Write down 10 questions a buyer asks before they know your name ("best Korean proofreader for subtitles", "n8n freelancer for Gmail to Sheets"). Make sure one page on your site answers each, in the first paragraph, in text. Google lists textual content and internal links among its best practices; Naver's search team recommends direct experience, a consistent topic, clear headings and keeping key information in text, not only in images.
4. Make structured data match the page
Organization, Service, FAQPage and Article markup help machines read who you are, but Google says structured data should match the visible text, and no special schema is required for AI features. Mark up only what is on the page.
5. Keep your facts consistent off-site
Use the same business name, city, services and prices on your site, Google Business Profile (Google lists keeping it up to date as a best practice) and any marketplace profile. Every source should say the same thing.
6. Re-check the same questions every month
Ask your 10 questions in ChatGPT search, Perplexity and Google on a fixed date. Record whether you are named, which competitor is named, and which URL is cited. Change one thing at a time, and remember that OpenAI and Perplexity both say crawler changes take about a day to apply.
What we did on our own site
We applied this checklist to Yunju Company's own site and wrote down what changed, with dates, in the case study. It records our own site only; it is not a client result.
Want it done for you?
A GEO audit is a written report: $149, delivered in 48 hours. It runs your buyer questions through the AI assistants, checks crawler access and markup, and ends with a top-10 fix list. Monthly re-checks are $99, $249 or $449 (all prices).
Sources
- OpenAI, "Overview of OpenAI Crawlers", https://platform.openai.com/docs/bots (checked 2026-11-15)
- OpenAI Help Center, "Searching the web with ChatGPT", https://help.openai.com/en/articles/9237897 (checked 2026-11-15)
- Google Search Central, "AI features and your website", https://developers.google.com/search/docs/appearance/ai-features (page last updated 2025-12-10; checked 2026-11-15)
- Perplexity, "Perplexity Crawlers", https://docs.perplexity.ai/guides/bots (checked 2026-11-15)
- Naver Search Advisor, "robots.txt 설정하기", https://searchadvisor.naver.com/guide/seo-basic-robots (checked 2026-11-15)
- Naver 검색 고객센터, "공식형/멀티출처형 AI 브리핑", https://help.naver.com/service/5626/contents/24120 (checked 2026-11-15)
- 네이버 검색 공식블로그, "AI 시대에 사용자의 선택을 받는 콘텐츠 작성 가이드" (2026-05-26), https://m.blog.naver.com/PostView.naver?blogId=naver_search&logNo=224296857688 (checked 2026-11-15)
Frequently asked questions
Can I pay to be recommended by ChatGPT?
No. OpenAI's help page says placement in ChatGPT search is not guaranteed, and there is no paid listing for answers. You can make your site eligible by allowing OAI-SearchBot.
Do I need llms.txt or special schema for Google AI Overviews?
Google says no: there are no additional requirements, and you don't need new machine-readable files, AI text files or special markup. The page must be indexed and snippet-eligible.
Does blocking GPTBot remove me from ChatGPT search?
No. OpenAI treats GPTBot (training) and OAI-SearchBot (search) as separate settings. Blocking OAI-SearchBot is what keeps a site out of ChatGPT search answers.
How long after a robots.txt change do AI search engines see it?
OpenAI says about 24 hours for ChatGPT search; Perplexity says up to 24 hours.
Where can I see AI Overviews traffic?
Google counts it in Search Console's Performance report under the Web search type, together with other search traffic.
Start: email yjs121256@gmail.com with your site (or product link), what you need and your deadline. You get a fixed written quote, usually within one Korean business day.