What does a GEO audit include, and what does it cost?
Short answer: a GEO audit checks whether AI assistants and AI search can reach, read and cite your business. It should cover real buyer questions asked in the assistants, crawler access in robots.txt and at your CDN, indexing, structured data, answer-first page content and consistency of your facts across the web, and it should end with a prioritised fix list. Ours is a written report for $149, delivered in 48 hours.
Sources checked on 15 November 2026. Links are at the end.
Why this question
On 15 November 2026, Google autocomplete for "geo audit" suggested tool, free, checklist and report, and "ai seo audit" suggested checklist and services. On Reddit, r/marketingagency has a thread titled "How are you pricing AI visibility / GEO for clients?". On Upwork, the 10 newest job posts with "GEO" in the title appeared within 3.2 days of each other.
We don't quote market prices here. Rates vary and we have not measured them. Below is what the work consists of, so you can compare any quote line by line.
What a GEO audit should check
| Check | Why it matters (official source) |
|---|---|
| Buyer questions asked in ChatGPT search, Perplexity and Google | The only direct way to see who is named and cited today. OpenAI notes that placement is not guaranteed and citations can be incomplete, so record results, don't assume them. |
robots.txt and CDN/firewall rules for OAI-SearchBot, PerplexityBot, Googlebot |
OpenAI says sites that opt out of OAI-SearchBot won't be shown in ChatGPT search answers; Perplexity asks sites to allow PerplexityBot and its IP ranges. |
Indexing and snippet controls (noindex, nosnippet, max-snippet) |
Google says a page must be indexed and eligible to show with a snippet to appear in AI Overviews or AI Mode. |
| Structured data (Organization, Service, FAQPage) | Google says structured data should match the visible text; no special schema is required for AI features. |
| Answer-first content on home, pricing and service pages | Google lists textual content and internal links among its best practices. |
| Consistency of name, location, services and prices on your site and profiles | Google lists keeping your Business Profile up to date as a best practice. Conflicting facts make you harder to cite. |
| llms.txt | Optional. It's a community proposal (llmstxt.org); Google says no AI text files are needed for its AI features. See how to create llms.txt. |
What you can check yourself for free
Most checks above use free tools: your own /robots.txt, Google Search Console's URL Inspection, Google's Rich Results Test (https://search.google.com/test/rich-results) or the Schema.org validator (https://validator.schema.org/), and the assistants themselves. Our 30-minute self-check walks through it. What takes time is asking 25+ questions consistently, recording citations, comparing competitors and turning it all into a ranked fix list.
What our $149 audit includes
- 25+ real buyer questions (category, problem and comparison) checked in clean sessions, with cited sources recorded
- A competitor share-of-answer table: who is named, in what order, citing which pages
- robots.txt rules for OAI-SearchBot, GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot and Google-Extended
- llms.txt, sitemap and canonical checks
- JSON-LD check: Organization, Service or Product, Offer, FAQPage
- Answer-first check of your home, pricing and service pages
- Entity consistency across your site and third-party profiles
- A top-10 prioritised fix list with ready-to-paste JSON-LD and an llms.txt draft
It is delivered as a written PDF within 48 hours, with no calls. Optional monthly re-checks are $99, $249 or $449 (pricing). See a sample report (a sample on a public site, not a client) and the case study of our own site. Order or ask on the GEO audit page.
Sources
- OpenAI, "Overview of OpenAI Crawlers": https://platform.openai.com/docs/bots (checked 2026-11-15)
- OpenAI Help Center, "Searching the web with ChatGPT": https://help.openai.com/en/articles/9237897 (checked 2026-11-15)
- Google Search Central, "AI features and your website": https://developers.google.com/search/docs/appearance/ai-features (last updated 2025-12-10; checked 2026-11-15)
- Perplexity, "Perplexity Crawlers": https://docs.perplexity.ai/guides/bots (checked 2026-11-15)
- llms.txt proposal: https://llmstxt.org/ (checked 2026-11-15)
Frequently asked questions
What does a GEO audit check?
Buyer questions asked in AI assistants, crawler access in robots.txt and at the CDN, indexing, structured data, answer-first page content and consistency of your facts across the web, ending in a ranked fix list.
How much does your GEO audit cost?
$149 for a written report delivered within 48 hours. Monthly re-checks are optional at $99, $249 or $449.
Can I do a GEO audit myself for free?
Partly. robots.txt, Google Search Console, Google's Rich Results Test and the assistants themselves are free. The time goes into asking many questions consistently, recording citations and ranking fixes.
Does a GEO audit guarantee I'll be cited by ChatGPT?
No. OpenAI says placement in ChatGPT search is not guaranteed. An audit removes blockers and shows what to fix; it can't promise citations.
Do I need llms.txt to pass a GEO audit?
No. It's an optional community proposal, and Google says no AI text files are needed for its AI features. We check it because some sites and tools use it.
Start: email yjs121256@gmail.com with your site (or product link), what you need and your deadline. You get a fixed written quote, usually within one Korean business day.